CoolApe & The Ape Alliance — Conservation Through Fashion

At CoolApe, we believe that fashion can be a powerful force for conservation. That's why we're proud to partner with the Ape Alliance — a coalition of over 100 organisations and individuals working together to protect apes and their habitats worldwide.

About the Ape Alliance

The Ape Alliance brings together conservation groups, researchers, and advocates united by a single goal: to ensure the survival of all ape species. From gorillas in the Congo Basin to orangutans in Borneo, the Alliance coordinates action, shares knowledge, and amplifies the voices of those working on the ground.

How Your Purchase Helps

A percentage of every CoolApe sale is directed towards Great Ape conservation efforts supported by the Ape Alliance. When you buy a CoolApe product, you're directly contributing to habitat protection, anti-poaching programmes, and community initiatives that make a real difference.

Endorsed by Ian Redmond OBE

CoolApe is proudly endorsed by Ian Redmond OBE, one of the world's leading Great Ape conservationists. Ian has worked with the Ape Alliance and alongside Dian Fossey in Rwanda, dedicating his life to protecting our closest relatives on Earth.