About CoolApe
We Are CoolApe
CoolApe was born from a simple but powerful belief: that what you wear can change the world.
We create premium, eco-friendly apparel — tees, hoodies, accessories, and kids' clothing — designed for people who care about the planet and the incredible creatures we share it with. Every stitch, every print, every purchase is part of something bigger.
Endorsed by Ian Redmond
CoolApe is proudly endorsed by Ian Redmond OBE, one of the world's foremost wildlife conservationists and a leading authority on Great Apes. Ian worked alongside Dian Fossey in Rwanda studying mountain gorillas, and has dedicated his life to protecting apes and their habitats across Africa and beyond. His endorsement reflects our shared commitment to conservation, education, and the protection of our closest relatives on Earth.
Our Mission
Great Apes — gorillas, chimpanzees, bonobos, and orangutans — are among our closest relatives on Earth. They are intelligent, social, and deeply connected to the ecosystems they call home. They are also critically endangered.
At CoolApe, a percentage of every sale goes directly towards Great Ape conservation projects around the world. We partner with organisations dedicated to protecting wild ape populations, preserving their habitats, and supporting the communities that live alongside them.
When you wear CoolApe, you're not just wearing a t-shirt. You're wearing a statement.
Our Values
- Sustainability first — All our garments are made from GOTS-certified organic cotton or recycled materials, produced in factories powered by renewable energy.
- Made on demand — We only produce what's ordered, eliminating overproduction and waste.
- Ethical manufacturing — Our supply chain is audited for social and environmental standards. No shortcuts.
- Conservation with purpose — We work with trusted conservation partners to ensure your contribution makes a real difference on the ground.
Inspired by Legends
Our designs draw inspiration from the pioneers of Great Ape conservation — Dian Fossey, Jane Goodall, and the researchers and rangers who dedicate their lives to protecting these animals. Their coordinates, their stories, and their legacy are woven into every piece we create.
Join the Troop
Whether you're buying your first CoolApe tee or gifting one to someone who cares, you're joining a growing community of people who believe fashion can be a force for good.
Thank you for being part of the troop. 🦍🌍