About CoolApe

CoolApe was born from a simple belief: that the clothes we wear can do more than look good — they can help protect the world's most endangered primates.

We create premium, eco-friendly apparel and gifts for people who care about wildlife conservation. Every piece in our collection is made with organic materials, designed with purpose, and crafted to last.

Our Mission

Great apes — gorillas, chimpanzees, bonobos, orangutans, gibbons and siamangs — are disappearing at an alarming rate. Habitat destruction, poaching, and climate change are pushing these remarkable animals closer to extinction every year.

That's why CoolApe partners with the Ape Alliance, a coalition of organisations working on the front line of ape conservation. A portion of every purchase goes directly towards protecting apes and their habitats.

Why Organic?

Fast fashion is one of the most polluting industries on the planet. We chose organic, sustainably sourced materials because protecting wildlife means protecting the environment they live in — and that starts with the choices we make every day.

"Ape Alliance welcomes support from CoolApe to help protect all apes — gorillas, chimpanzees, bonobos, orangutans, gibbons and siamangs. Apes are indeed cool, not only in the vernacular but also because they play a key role in the tropical forests that keep our planet cool. Apes are among the most important #GardenersoftheForest, pruning the trees, fertilising the soils, creating light gaps and — most importantly — dispersing the seeds that will grow into the trees of tomorrow. By buying ethically sourced CoolApe clothing, not only are you helping our evolutionary cousins and their habitat, you are helping communities growing organic cotton and giving workers in clothing factories a fair wage. Thank you."

Ian Redmond OBE
Chairman, Ape Alliance

Wear it. Mean it.

When you wear CoolApe, you're not just making a fashion statement. You're joining a community of people who believe that style and sustainability can go hand in hand — and that every purchase can make a difference.