Every brand has a beginning. Ours started with a simple but powerful question: what if the clothes you wore could help save the world's great apes?
The Idea Behind CoolApe
CoolApe was born from a deep love of wildlife and a frustration with fast fashion. We wanted to create something different — a brand where every purchase has a real, measurable impact on conservation. Not a token donation. Not greenwashing. Genuine, purposeful action.
Great apes — gorillas, chimpanzees, bonobos, and orangutans — are among our closest relatives on Earth. They are intelligent, social, and deeply connected to the ecosystems they inhabit. They are also critically endangered, threatened by habitat destruction, poaching, and the climate crisis. We believe that's not acceptable, and we believe fashion can be part of the solution.
Conservation Through Every Purchase
From day one, we committed to partnering with organisations doing real conservation work on the ground. A percentage of every CoolApe sale goes directly to support great ape conservation — from protecting habitats in Central Africa to funding research and community education programmes.
We work closely with the Ape Alliance, a coalition of organisations and individuals working for the conservation and welfare of apes worldwide. Their work spans decades and continents, and we are proud to support it through every tee, hoodie, and accessory we sell.
Fashion That Means Something
We also believe that what you wear is a statement. Our designs are inspired by the apes themselves — their stories, their faces, their legacy. From the iconic portrait of Titus the silverback to the Dian Fossey tribute tee, each piece tells a story worth wearing.
We make everything on demand, using 100% GOTS-certified organic cotton, to reduce overproduction and waste. Because caring about apes means caring about the planet they — and we — call home.
Welcome to CoolApe. Wear your values. Protect what matters.