Sustainability is one of the most overused words in fashion. Every brand claims to be eco-friendly. But what does it actually mean — and how does CoolApe measure up?
We believe sustainability isn't a marketing badge. It's a commitment that runs through every decision we make, from the cotton we source to the way we fulfil your order. Here's what it really looks like at CoolApe.
GOTS-Certified Organic Cotton
Every CoolApe garment is made from 100% organic cotton certified to the Global Organic Textile Standard (GOTS) — the world's leading textile processing standard for organic fibres. This means no toxic pesticides, no synthetic fertilisers, and no harmful chemicals in the production process.
GOTS certification also covers social criteria, ensuring fair working conditions throughout the supply chain. When you buy CoolApe, you can be confident that the people who made your garment were treated with dignity and paid fairly.
OEKO-TEX® STANDARD 100
Our fabrics are also certified to OEKO-TEX® STANDARD 100, which tests for harmful substances and ensures every component of the garment — thread, buttons, prints — is safe for human health and the environment.
Print on Demand: No Overproduction
One of the fashion industry's biggest problems is overproduction. Millions of garments are made speculatively, sit unsold, and end up in landfill. We do things differently.
Every CoolApe product is made on demand — we only produce a garment when you order it. This means zero unsold stock, zero waste from overproduction, and a significantly smaller environmental footprint per item.
Yes, it means slightly longer delivery times. We think that's a worthwhile trade-off for a cleaner planet.
PETA-Approved Vegan
All CoolApe products are PETA-approved vegan, meaning no animal-derived materials are used at any stage of production. Because protecting animals isn't just about apes — it's a principle we apply across everything we do.
Conservation Built In
Sustainability at CoolApe goes beyond the garment itself. A percentage of every sale funds great ape conservation through our partnership with the Ape Alliance. Buying sustainable fashion that actively protects wildlife? That's what we call a double win.
We're not perfect — no brand is. But we're committed to doing better, being transparent, and making fashion that you can feel genuinely good about wearing.