Mountain Gorillas: A Conservation Success Story Worth Celebrating

Sir David Attenborough recently said it best: "There might not be mountain gorillas at all had it not been for Dian Fossey." 🙏

In A Gorilla Story, Sir David Attenborough reflects on Dian Fossey's pioneering work and the generations of researchers, rangers and conservationists who have continued the effort to protect Rwanda's mountain gorillas.

Today, Rwanda's mountain gorilla population has rebounded — one of conservation's most remarkable, yet fragile, success stories. It's been a privilege to bring audiences closer to these captivating animals and reveal more about their complex social world.

At CoolApe, this story is at the heart of everything we do. Every organic cotton tee, every recycled hoodie — a portion goes toward protecting the great apes that inspire our brand. When you wear CoolApe, you're part of that story too.

A Gorilla Story is now streaming on Netflix. We'd encourage everyone to watch it.

Watch the full reel from @silverback_films on Instagram

Film by @silverback_films & @amyjthompson. Made in collaboration with @savinggorillas and @visitrwanda_now. Now streaming on @netflix.